What to Look for Before You Hire a Reputation Management Company

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Your business’ online reputation is, quite literally, a matter of life and death . . . for your business, that is.  If you lack the time, patience, or know-how to manage your online reputation properly, then you owe it to your business to put the job in the hands of those who can do it well.  Fortunately for you, there are a number of companies that specialize in doing just that.  Unfortunately for you, they are not all created equal, and it may be hard to sort the good from the bad.  Need help? 

Here are some tips for what to look for before you hire a reputation management company

Services offered

Different businesses need online reputation management for different reasons.  Identify what you want to accomplish with your reputation management (whether it be moving your business website further up search engine rankings or countering negative reviews, for example), and then ask potential companies what they specialize in.

Reputation

It goes without saying that any reputable reputation management company should have a good reputation.  Research the companies in question on the Internet, read customer reviews, and look candidates up on the Better Business Bureau website to make an informed and accurate assessment of a company’s business practices.

How the company works for your online reputation management  

It is important that you ask potential companies how, exactly, they work to better your online reputation.  Even if some of it is over your head, any reputable company should be able to explain to you in relatively plain terms the steps they use in the management process.  It is possible that you may be able to do some of it yourself; it is also possible that you simply won’t want to expend the time or effort necessary to do it.  Either way, your reputation management company of choice should be open enough with you to help you make that decision.

Pricing  

When it comes to pricing, there are several things you should keep in mind.  If you’ve done your research and asked the right questions, then you should have a good idea of what is involved in the management process, as well as how long it will take.  Your company’s quote should be reasonable, relative to the services being rendered.  It also never hurts to shop around to make sure you are going with a realistically-priced quote.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us. 

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Categories: Blog

3 Ways to Advance Your Goals

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“The trouble with not having a goal is that you can spend your life running up and down the field and never be scoring.”

1. WORK WITH THE END IN MIND- OR FOCUS ON SUCCESS

Beginning with the end in mind is the endowment of imagination. If you are the programmer, write the program, says, goal expert- Stephen R. Covey. Goals help us to focus, and the quality of our attention is enhanced by a having a project so cool and interesting that we can’t help but make a leap. Let’s say, you want to organize your workspace so that everyone is inspired to do their best work. The in-between steps: like ergonomic concerns & planning comfortable lighting, in-and-of-itself can seem mundane, but joined together they name a bigger accomplishment and by doing so, asks us to spice up our expectations & upgrade who we are. Focus on success & keep in mind how you want things to end up–And you’ll soon enough be successful.

— name the accomplishment

— give your project a title

— what needs to be done by when

— how would you like things to end up

— identify upbeat reasons for pursuing the goal

2. RAISE THE BAR-OR SHOOT FOR THE MOON

Define greatness, challenge the limits, double the goal, or try something new…These are just some of the sentiments that put our plans into action and move us towards revolutionary results. Look around and witness the very essence of commonplace activities being tested and re-imagined. Such as schools re-defining Physical Education by bringing in activities ranging from kickboxing to more esoteric offerings like tai chi and yoga.

And with the introduction of Blogs, an international conversation is in full swing with millions of links and a central clearinghouse inspired by immediacy, intrigue and tension. Raising the bar on a project can simply mean taking one extra step, having an allegiance to a weird idea, or devoting to a regular practice. Commit to a goal in a meaningful way, personalize it & make it your own, and then watch an otherwise sleepy project wake up and give way to a new found energy, creativity and distinction.Shoot for the moon. Even if you miss, you’ll land among the stars.”

— double the goal

— challenge the limits

— create a regular practice

— raise your standards, values or beliefs

— make it a game

3. GO THE PATH OF LEAST RESISTANCE-OR SHOW ME THE SHORTCUT

Sometimes a goal deserves a break. TIME MAGAZINE reported that after 8 hours of sleep you’d be more than twice as likely to find a shortcut for solving a problem. Suggesting that taking it easy is good for the brain, and what’s good for the brain is good for the overall psyche and soul. Are you doing too much, not getting nourished and being exhausted? Well, perhaps its time to consider another path. Don’t re-invent the wheel. Pick up a book written by an expert, join a group that’s geared around your project, sign up for an informational newsletter, or ask someone to buddy up & helps.

For instance, if I was writing a screenplay and struggling with a self-imposed deadline, I could simplify my project just by signing up for a writing class. What with weekly writing tasks & in-class exercises this alone would expedite the development of my script. Another overlooked shortcut is to consider smaller steps. The smaller the increments the easier the goal. Deng Ming-Dao writes in EVERYDAY TAO, An inch in one direction, then an inch in another already makes a span of 2 inches. Gradually we can improve on that. Go the path of least resistance, it’s a gift of energy.

— don’t reinvent the wheel-find someone who’s done it before

— slow down or change the pace

— keep to minimum daily standards

— write everything down–loose ideas vs. lost ideas

— the smaller the increments the easier the goal

Categories: Blog